Claudia de Graauw gained experience at several research firms and worked at in-house research teams. In 2010 she founded her own research agency. With this agency, she focuses on measuring effects. She helps organizations formulate their goals and provides insight into whether the policies and projects they implement contribute to achieving these goals. In addition to measuring effects, she teaches research to professionals and students for several years. Lately, this is increasingly combined in the academy for research in digital lessons and e-books.