In my previous blog, "Qualitative and Quantitative Research: What's What?" I explained the difference between qualitative and quantitative research. In […]
It is not always necessary to speak to everyone to get a representative picture. Especially with large numbers, such as the voting behavior of all Dutch citizens, a representative sample is drawn. A representative sample contains a sufficient number of respondents. Be aware of drop-outs; not everyone in the selection will cooperate with your survey, and all subgroups should be represented, men-women, young-old, ...
You can draw your sample from a database of addresses (and background characteristics), such as ticket ordering service (theater) or a purchased address file. You can also ask people directly for your visit, for instance, at the entrance/exit of a museum/theatre. In this case, you determine in an objective way who is asked, for example, by asking every 5th person.
Afterward, when you check for proper representation of the subgroups, you draw an a-selective sample. With the completed questionnaires, you're going to check that all subgroups are equally represented.
In my previous blog, "Qualitative and Quantitative Research: What's What?" I explained the difference between qualitative and quantitative research. In […]
It is not always necessary to collect all the data yourself. You may also use existing sources. Think of databases […]
In literature research, you research readily available data to formulate a problem definition. Some cases have been studied before, and […]
Doing research can benefit you in many ways. You gain insights with which you can make informed decisions and take […]